And, in addition to that, the spring is coming, so it's time to get rid of everything that unnecessarily takes up our space and brings us negative energy so that we wouldn't do it in a diva style. ![]() Ultimately - even if someone sees us as weirdos, it's important that we feel like the main characters in the movie about our lives. It is not inconceivable that something like this should happen.Īs far as we are concerned, even though the product is not available to us, we can still at least play with clothes and practice our runway walk to the container. Were proud to partner with this organization that benefits thousands of amazing kids in one of Chicago’s most dangerous neighborhoods. We have year-round fundraising initiatives both internal and directly with the club and other agencies in the city. It is stated that the reactions on TikTok were mostly positive, and the campaign has the potential to start a trend in which users of the platform could create videos and take out the garbage in these bags and their best clothing combinations. FCB was the first agency to support Off The Street Club over 100 years ago and our commitment continues today. It is not a shame to admit that some of us occasionally dressed up for sitting at home just because we had a desire to brighten our day.Īccording to its creators, the campaign is intended for all those people who feel like they are "extra", those who go beyond the ordinary and enjoy spicing up every moment of their lives, even if it is something as simple as taking out the trash. During the pandemic, it seems that our desire to dress up when we go out into the world strengthened because we didn't have a chance to do it so often (those who only strengthened their desire to live in pajamas also have every right to make that decision). That is the basic functional benefit, but the emphasis here is on the emotional one.Īt the heart of the campaign is the idea of playing with "excessive" stylization, and it is unlikely that it would be so interesting and close to us in the pre-pandemic world. The new bags are strong and durable, in addition to smelling good, so you won't have to hide them and be afraid that they will burst or let unwanted contents out. It is a line of pink garbage bags with the cherry blossoms scent that can make your trip to the trash can extremely dramatic and visually interesting, if you pair your bag with a suitable outfit, like the one we see in the video. If you’ve ever wanted to get rid of the garbage with style, FCB Chicago brings you the perfect solution in its new campaign for Glad.
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